Moon-Mogush Named Chief Marketing & Communications Officer for Bethesda

For Immediate Release

Watertown, Wisconsin – Bethesda Lutheran Communities has named Cindy Moon-Mogush as its new Chief Marketing and Communications Officer (CMCO). Moon-Mogush will lead and direct the organization’s marketing, public relations, corporate communications and digital engagement strategies.

In her new role as CMCO for Bethesda, Moon-Mogush brings a highly-accomplished history of leadership in branding, marketing, digital and corporate communications in the health care and financial services sectors. She will take the lead on a new corporate branding campaign that Bethesda is undergoing as it continues to evolve its spectrum of services to reflect the changing needs of people with disabilities and their families.

“Cindy is passionate about helping people connect with resources and services that help them live their best life and accomplish their goals. Bethesda is excited to have someone with her experience join us at this important time as we elevate the marketing and communication outreach of the organization to key stakeholders across the nation,” said Mike Thirtle, Bethesda President and CEO.

Prior to coming to Bethesda, Moon-Mogush served as senior vice president and chief marketing officer of Aurora Health Care, Milwaukee, and as senior vice president and chief marketing officer for Green Bay-based Associated Banc-Corp.

Moon-Mogush earned a master’s degree in organizational communication from Central Michigan University, where she also received a bachelor’s degree in communications and journalism.

She serves on the board of Feeding America – Southeast Wisconsin and as chair for the American Heart Association’s Go Red for Women Movement for Southeast Wisconsin. Moon-Mogush is a member of the American Marketing Association’s health care executive collaborative, as well as TEMPO Milwaukee, a women’s leadership organization.

Bethesda is a national Christian organization, providing homes and other services for people with intellectual and developmental disabilities. We help people live the lives they want through more than 300 programs in 13 states. Learn more at


Cindy Moon-Mogush News Release

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